Exclusive: Totalmovie to launch live TV Everywhere in Brazil this spring

IP&TV News can exclusively reveal that Mexico’s Grupo Salinas is planning to launch a live TV Everywhere service under its ‘Totalmovie’ brand in Latin America within the next 90 days, starting with Brazil and Mexico.

Robert Delamar, CEO of Totalmovie

Robert Delamar, CEO of Totalmovie

In a live Twitter Q&A session which took place yesterday (February 15th), Totalmovie CEO Robert Delamar revealed that tests are already underway in Latin America, and he is currently negotiating with the TV networks in New York for the rights to offer TV channels on an unbundled “à la carte’ basis.

Asked how networks can be persuaded to offer their channels on such a basis, Delamar commented: “$$$ helps [...] their users will demand it. Piracy = consumer frustration”.

For our full summary of yesterday’s Twitter Q&A, visit the Storify summary here.