Harmonic unveils cloud-based video transcoding

US firm Harmonic has launched a cloud-based transcoding service for professional applications available on the Amazon Web Services (AWS) Marketplace, enabling content creators, service providers and media professionals to convert broadcast-quality video content to virtually any standard media format.

The new ProMedia Carbon MP solution is powered by Harmonic’s Rhozet technology, and supports a wide range of acquisition, nonlinear editing, broadcast, web, and mobile formats including MXF, XDCAM HD, QuickTime, CableLabs, and MP4.

Users can transcode file-based video content in the cloud on an hourly basis, as well as access its powerful transcoding engine via a familiar XML API to deploy highly scalable, cloud-based transcoding workflows.

A host of critical video operations can also be performed, such as SD/HD and PAL/NTSC conversions, logo insertion, colour correction, and multiformat closed-captioning processing.

“Harmonic recognises that service providers and media professionals are looking to the cloud for all types of applications,” said Yoav Derazon, director of product management for cloud services and transcoding at Harmonic. “Today’s announcement marks a new level of capability in this exciting medium”

The ProMedia Carbon MP service is expected to appeal in particular to media professionals with low-volume transcoding needs, content owners and service providers who require assistance managing occasional spikes in load on their transcoding workflows, and service providers looking to deploy flexible, cloud-based transcoding farms.

Harmonic has been shifting its focus in recent months, agreeing to sell its Cable Access business to UK firm Aurora Networks last month for US$ 46mn, and indicating that it plans to focus on the areas of video production and playout, video processing, and cable edge products.